Wang Xi Fashion Studio: Redefining Retail Space

A Unique Blend of Fashion and Function

What sets Wang Xi Fashion Studio apart is its innovative approach to utilizing limited space. With a total area of 81sqm, including a 30sqm workplace, the designers have ingeniously reorganized the functional areas within the store. The dressing room, strategically positioned in the most prominent area of the display space, not only serves its practical purpose but also controls the rhythm of the entire space, enhancing the overall display experience. Additionally, the partially enclosed tea break area, seamlessly integrated into the display area, maintains a visual connection with the main entrance, creating a harmonious flow throughout the studio.

The design of Wang Xi Fashion Studio is a testament to the importance of the workplace for the brand. Although not exposed to the public eye, the curved walls, windows, and doors serve as visual cues, emphasizing the significance of the workspace within the creative process.

Material selection played a crucial role in bringing the designer's vision to life. Lan Sen Fire board, Terrazzo Floor tiles, and Elm were carefully chosen to create a cohesive and visually appealing environment. The use of wood grain as the main material adds texture and quality, mirroring the characteristics of the clothing itself. The curved "interface language" further echoes the softness and flexibility of fabric, creating a unique and immersive experience for visitors.

Wang Xi Fashion Studio was not without its challenges. The designers faced the task of creating a space that deviated from conventional retail norms while still embodying the essence of an independent fashion designer brand store. Through meticulous research and creative problem-solving, they successfully crafted a space that exudes sophistication and uniqueness.

The exceptional design of Wang Xi Fashion Studio has not gone unnoticed. In 2020, it was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category. This prestigious accolade recognizes the studio's outstanding creativity, resourcefulness, and commitment to improving the quality of life through art, science, design, and technology.

Wang Xi Fashion Studio, with its seamless blend of fashion and function, stands as a testament to the power of design in transforming retail spaces. By embracing the essence of fabric and incorporating innovative spatial solutions, Qiangqiang Mi has created a truly remarkable environment that not only showcases the brand's clothing but also provides visitors with an unforgettable experience.